Our Prediction for Pantone’s Color of the Year 2021

It is almost time for the Pantone Color of the Year for 2021 to be announced and I am eagerly awaiting the announcement. Which colour do you think will be chosen to represent the trends seen developing for 2021? The catwalk shows were mainly presented online and with global retail closed for many months and people under lockdown conditions the trend seen in 2020 was towards cosy leisurewear, colourful tops, a permanent version of dress down Friday for working from home and a focus on eye make-up, earrings and hair accessories which can still be seen when wearing a facemask or on a zoom call. At VeriVide we have seen an increase in sales of colour swatches in warm and mellow blush, apricot and rust tones – such as Warm Sand 15-1214, Ginger Root 15-1020, Coral Haze 16-1329, Orange Ochre 16-1253, Brandy Snifter 18-1323, and Rust 18-1248.

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