Newton’s Laws of Motion and the Dynamics of Brand Growth News From Vision One Research

In Brand Momentum, the new book by Vision One CEO Tony Lewis, a compelling and innovative perspective on branding draws parallels between Sir Isaac Newton’s laws of motion and the dynamics of brand growth.

The book, set for release on September 26, 2024, and building on 40+ years of branding, marketing and market research experience, delves into how understanding these fundamental principles can help brands achieve and sustain momentum in a competitive marketplace. Here, we explore some of the key concepts from Lewis’s book, illustrating how Newton’s laws can be applied to branding and the dynamics of brand growth.

Three key Insights from Newton’s Laws of Motion:

Newton’s First Law – Inertia

Principle: An object remains in its state of motion unless acted upon by an external force.

Brand Application: Brands that have established momentum through strategic positioning, effective marketing, and strong consumer engagement are less susceptible to external disruptions. Like objects in motion, these brands continue to thrive and keep going for longer.
Newton’s Second Law – Force and Acceleration

Principle: The force on an object is equal to its mass multiplied by its acceleration.

Brand Application: Brands with significant market presence, customer loyalty, and high recognition (greater mass) exert more influence on a market and the customer. Once brands gain momentum, they can drive considerable growth, outperforming competitors due to their established market strength.
Newton’s Third Law – Action and Reaction

Principle: For every action, there is an equal and opposite reaction.

Brand Application: Brands exert influence within the market ecosystem, prompting reactions from competitors and stakeholders. This interaction shapes the competitive landscape and market dynamics. Strong brand actions lead to significant market responses, impacting overall brand momentum and growth.