Customer Services Measurement

Customer Loyalty and Satisfaction Research Undertaking customer research can make a big difference to your business. You should focus your efforts on finding out as much as you can about existing, potential and lapsed customers. Understanding who they are, how they make their buying decisions, why they remain loyal and what causes them to move away, is vital to helping you to develop your brand and marketing strategies to maximum effect. Many companies lose over 45% of their customers every five years and just a small 5% increase in customer loyalty can increase profits up to 85% depending on the industry. Vision One's qualitative depths and quantitative survey research services can combine various approaches including: Telephone, Online and Postal surveys, Kiosks, SMS, Voice Recognition to maximise the opportunities for everyone to participate

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