Ethnography

What is Qualitative Ethnographic Research? Ethnography, sometimes referred to as the deep dive or customer visits, has been gaining popularity in recent years and is extremely useful in gaining rich consumer insights. Observers can learn a great deal simply by watching customers in their natural habitat, as they use a particular product or service, or try to complete certain tasks or achieve certain outcomes. Vision One offer several products and services: 1. SuperSnooper 2. In home Videoing 3. In Store Video and Observation

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