Inspiring Stadium Install And Rebrand For Norwich City Football Club

Inspiring Stadium Install And Rebrand For Norwich City Football Club Overview: Norwich City Football Club stadium grounds are host to numerous home and away matches throughout the year, and the Canaries are a large source of pride for Norwich City and fans alike. We have had a collaborative working relationship with Norwich City for around 18 months, in an effort to rebrand the largest Concourse Area at Carrow Road - located in the South Stand. Carrow Road is the home of Premier League side Norwich City and hosts up to 27,000 fans each fortnight when City play their home fixtures. There’s much more than just football - with the stadium also hosting plenty of other events throughout the year, including music gigs and acts, such as Take That. The area was in much need of a thorough revamp to improve the overall ambience: -The wayfinding and toilet signage was very dated -The branding was out of sync with the club’s brand guidelines and colours -The overall complete “mish-mash” of signs and wall designs was disjointed -There was a complete lack of consistency - from outdated player information to blank and ageing walls. Brief: Showcasing the Canaries' pride in an engaging way Working very closely with the Marketing team, we were asked to look at areas within the stand where branding could be updated and, at the same time, improve the look and feel of the area. Key objectives: -Provide a captivating space for fans that felt welcoming - Generate a cohesive look that ensured a level of consistency for the NCFC brand -Make the South Stand easier to navigate, whilst retaining the hospitable feel of the stadium and ethos of Norwich City - Allow for the space to feel familiar, with elements that reflect what fans love about the team - Retain a fun and modern appearance to space, yet remain professional and accessible -Allow for safety and wayfinding signage to be clearer and easier to follow, whilst keeping in brand The concept was to be big and bold - improve the overall spirit of the area and at the same time engage with fans, while conforming to the existing brand guidelines. With original graphics generated by our in-house design team, we were able to put together an incredibly cohesive design. Norwich City FC wanted to give the fans an unforgettable experience every time they entered the building, and we delivered. Results:

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