INTRODUCING DODDL ERGONOMIC KITCHENWARE FOR KIDS

We are pleased to say Doddl is now a success story and nothing gives us greater satisfaction having enabled this through solid research and development methods and practices. The chaps at Doddl ran with it, having the tenacity to push forwards and take the product to market. Doddl has won wide acclaim from the likes of; Theo Paphitis, The Gadget Show Live ? British Inventor Project and the Mum and Baby Show. Doddl Started out life as an idea in Client Catherine Dodds head. Catherine noted when her child broke the handle of her plastic fork and then proceeded to eat more effectively with the handle removed, that perhaps there was room for shaking up the market of children?s cutlery dominated by big brands like OxO Tots and Tommee Tippee. Catherine had observed there was a gap in the market for better cutlery, as some children?s motor skill development is different to others, nothing available in the big retailers seemed to work that well. As we learned through our extensive research with Norton Colleges child development specialist who worked alongside us in our six month research and development, ergonomics focused project, the rate of development in these areas can vary widely with gender and age.

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