Creative Ways Businesses Can Use Postcards for Marketing Success

Photo by Miray Bostancı

 

Direct mail strategies have always been very popular among marketing gurus because they are very effective in reaching the target audience. Various tools are part of direct mail campaigns, and the one that's most commonly used is postcards.

They are generally very affordable, tangible, and diverse, yet are capable of not only retaining existing customers but attracting new ones too! Therefore, if you haven't considered them so far, then now, may be a good time to do so.

Since they are very versatile, it means that there are a number of ways you can leverage postcards to capture someone’s attention, and if you would like to uncover the best ways to do so, then just cast your eyes on the creative ideas below!

 

Your Audience Needs To Perceive You As Someone Who They Can Relate To

Now, no one expects you, your employees, and the company, in general, to be best buddies with your prospective clients, however, don’t you think that it’s much better if they perceive you as someone they can relate to, instead of just another business person who wants to “take” their money?

People simply want to feel any sort of connection with the brand they are interested in. For example, a person-to-person connection is one of the main characteristics of various businesses, including:

• Healthcare providers who are here to help you be and feel better

• Plumbers and electricians who are intended for all kinds of repairs

• Educators of different types are educating not only adults but kids as well

If you’re running a business that belongs to the aforementioned lines of work, yet you’re planning on incorporating postcards into your marketing strategy, then you should put the pictures of people who work for your company (along with yours too) so that your future consumers see who’s behind the company.

Why is this a good idea? By doing so, they’ll perceive your brand as something that’s familiar to them, which will simultaneously build rapport with your target audience.

 

Custom Postcards Is The Way To Go!

In a world that's filled with companies and brands that resemble each other, it's always refreshing when you see something that stands out from the rest. You may not think that it matters to people but believe it or not, your customers are going to adore tailored postcard designs because it will show them that you made an effort to create something that's original. Generally speaking, tailored postcards give you the opportunity to develop postcards that aren’t only eye-catching, but authentic as well.

Of course, if you want to make postcards that will grab someone’s attention in a flash, then you should add top-quality pictures, visually appealing fonts, and many other factors that will leave a lasting impression on people.

 

Coupons & Promotions Are A Perfect Way To Retain Your Customers

It doesn’t matter whether you’ll give a discount on the first purchase, after a certain amount of money that they spent at your store, or after the second, or third purchase, the reality is that discounts are a great way to retain your old customers, and, concurrently, attract new ones.

That’s something that a vast majority of customers appreciate. Another thing that you can do (to keep them coming back for more) is to add an awesome promotion to your postcards. Speaking of promotions and discounts, many companies tend to offer them only around holidays, which isn’t smart.

How come, you’re probably wondering? Well, first and foremost, almost every business will do the exact same thing, meaning that you won’t do anything that’s too special. Besides that, most people generally love it when they are offered great deals even after holidays because they've completely drained their budgets during that period of time.

That’s precisely why you should take this idea into consideration, and by using creative postcards, you’ll surely stimulate customer loyalty.

 

The Combination Of Postcards And Social Media Platforms

Although postcards have mostly been used when sending direct mail, if you want your company to be successful, then you need to keep up with the latest technological trends, which means that you should merge your postcard marketing with different social media platforms.

By doing so, your online customers and followers will receive the postcards that you've made, which is a fantastic idea, because, after all, these people are also part of your community, right?

When you “expose” your brand across several channels, you’ll have a lot more opportunities to engage with your target audience, which will undoubtedly positively affect your sales. So what are the best ways to integrate postcards with social media?

• For instance, if you want to announce a particular event on Facebook, or any other platform, for that matter, then you should give people the option to get their invitation in the form of postcards.

• You can create an effective mixture of direct mail and social media advertisements and one of the best ways to do so is by incorporating postcards. Why is that? Well, that’s because their design resembles social media ads. Both of them are pretty striking, yet are able to efficiently deliver a message.

• Don’t forget to include hashtags, because they are an excellent way to pique someone’s interest in your brand, and, at the same time, gain access to various deals and discounts that you plan on offering.

 

Postcards Aren’t Only Meant To Sell Things

The truth is that most entrepreneurs employ postcards when they want to advertise or sell a certain product and/or service, and there’s nothing wrong about it, however, sometimes, you need to go beyond this.

Bear in mind that people are tired of constantly receiving bills (and other things that aren’t as “thrilling”) in their mailbox. They want something that’s going to show them that they aren’t just a number (in terms of sales) but so much more than that. That’s why you should use postcards to thank them for being loyal to your brand. That will surely put a smile on their faces!

Photo by Pineapple Supply Co.

 

If you’re searching for something that’s versatile, that’s going to help you easily connect with your consumers, then postcards are a good way to do this. However, if you want them to effectively spread the word about your brand, then these are the tips that you must follow!