Five Great PR Tactics That Will Take Your Business to the Next Level

To stay head of the game and relevant in today’s business world, you know how fast you need to adapt. You need to keep on your toes in various aspects of business life and your public relations tactics are no different. Tactics that may have worked in the past have become redundant, so it’s time to think outside the box in order to stay relevant. If you use the right tactics you can open up a world of opportunities to build a stronger bond with your customers and audience, as well as raising the awareness of your brand. You will also boost your reputation and boost the loyalty of the customers you currently hold.

So, what precisely can you do to up your PR strategy game? A reputable and experienced PR firm will be able to tell you what to do to improve your strategy and here are five great tactics they may well suggest.

1) Make use of press releases to spread the word about your brand and what you offer. Findings from one study revealed that a staggering 92 per cent of customers trust what they learn from earned media. If you can get your business in some reputable magazines, news publications, websites, or blogs you are really going to increase the confidence that people have in your brand. Press releases can play a big part in this in spreading awareness of your brand and featuring details of a specific event, milestone or launch of a new product. All of this coverage will attract people to your website as long as the information gets to a relevant audience.

2) Get coverage from local TV stations and media channels. While there’s nothing wrong with aiming high and trying to get the attention of big media outlets, there are also great benefits that come from local news coverage. In fact, it can be very challenging to get coverage from national media, so especially as you start out it’s better to focus on coverage from a local media level. There’s a lot less competition and once you get your foot in the door, you can work on getting larger coverage. Local media will help you to focus on getting your target audience’s attention and if you can create a story that’s interesting enough, you’ll likely get some coverage from bigger outlets in the future.

3) Use creative publicity stunts to gather interest.PR stunts, if done wrong, can come across as tacky and annoying as many brands use it just to get attention and nothing else. However, if you can design a creative and clever publicity stunt, it’s likely to be more effective. Think outside the box and go against the trend while still reflecting the identity of your brand. Remember when Elon Musk fired a Tesla into space? You might not be able to go quite that big, but that’s the kind of vibe you want to aim for!

4) Get involved in community and industry events. Participating in these kinds of ventures will help you promote your brand and expand your network, while getting to reach out to your target audience at the same time. You need to do more than just hosting your own events – get sociable and participate in things organised but other brands in your community. Plan an interesting speech, ask questions during discussions, or set up your own booth with information. You will make yourself a lot more visible when you get up and get involved.

5) Use social media for your advantage. Find out with social media platform your target audience prefers and maintain a constant presence there to boost your brand visibility and get your message across to more people. You have control when you are the one relating the narrative when it comes to social media. While posting and speaking out is important, it also pays to listen. Use social media listening tools to see what people are really thinking and saying about your brand. This will prove to be valuable information that you can adapt and learn from. Be quick to respond to messages and show a willingness to communicate. You will prove yourself to be an approachable and attentive brand that really cares about their audience.