The Most Underrated Marketing Strategies

As a business site, we are constantly talking and writing about all aspects of business, and one of the biggest is marketing. Surprisingly, we talk about marketing very little on this site - bar a few pages, like one on flyers in the digital age.

 

We reread this page recently when we realized we under talk about marketing and we realized how much better it is when you are getting information from someone who knows what they are talking about.

 

This is where the idea of this page came from. Instead of us talking about marketing, which is a field we are less prolific in, we decided to bring in a writer who could give you some great information on marketing strategies that get overlooked.

The Underrated Visuals

Visual marketing in the form of videos or pictures is probably the most common form of marketing that people see. However, there are certain aspects that are known to bring in more attention and this is the use of animals for marketing.

 

It is a proven statistic that cute animals bring more attention to companies rather than a normal marketing video or advert. Two great examples are the Dulux Adverts and Win, the dog that Arsenal brought into the club.

 

Starting with Win the Dog, when Arsenal posted a video of Win it instantly went viral. Arteta explained that Win was brought into the training ground because she had the ability to instantly change the mood of players. He also said that Arsenal are a family and having a family dog brought a different connection to the players.

 

Not only that, but, the videos of Win went viral and she became a minor celebrity, this was definitely a part of the club's plan as dogs in sport are always loved with greyhound betting odds and their popularity driving this point. Win’s social media popularity led to the Gunners releasing a teddy of Win which made Arsenal some good money too.

 

Now onto Deluxe, nearly everyone knows this dog and it has become synonymous with the brand. Having a dog as your brand's face is genius and a reason why deluxe have been as popular as they are for decades and decades.

SEO Marketing

SEO (or Search Engine Optimisation) marketing is the most underrated form of marketing in the industry. It is also everywhere you look. You don't realize how much you see examples of SEO until you are looking for it.

 

For those who don't know what SEO is, SEO marketing is a marketing strategy that is used to increase a site's visibility in search results. The goal of SEO is to rank higher in search results for relevant keywords to your sites, which helps people find your site and your work easier and more often.

 

If you are an online business and you are not using SEO, you are missing out on a large percentage of potential customers by not using SEO, as search engines are the main way that a lot of people discover new websites and one of these could have found your site instead.

People Love Mistakes

As someone who used to work in email marketing, I have seen a massive amount of mistakes slip through the cracks and one of the things we always noticed was that the mistakes always do well.

 

If there is a mistake on an email campaign that is sent out, and your next email apologizes for the mistake, people are more likely to click on it and see what you have to offer. When you really think about it, if you see an email that mentions a mistake, you are more likely to click on it compared to when it is just a normal email subject.