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Confidentially offered for Sale
Ref Number: HB02-ABS
Asking Price: £75,000
Location: Cheshire.
Asking Price: Offers In The Region Of £75,000 (inc. fixtures and fittings)
Sales: c£186,000 p.a. last financial year. Projected sales £235,000 for current year
Gross profit: c£161,000 p.a. last financial year
Key Selling Points for Buyers
Potential for Growth: The business is well positioned to expand through extended opening hours and also with the potential for franchising the Spa division.
Unique Offering: A niche market in hairdressing combined with Spa services.
Strong Customer Loyalty: A loyal client base and strong rebooking rates, providing a stable revenue stream.
Experienced Team: A dedicated and well-trained team, with key employees who can provide continuity.
Business Overview
This well-established business is a multi-faceted hair salon, offering a wide range of services including all aspects of hairdressing, bridal freelance services and many more.
The salon also features three private treatment rooms on the first floor and a welcoming, calming atmosphere that promotes customer well-being. The salon has earned a stellar reputation, backed by a 5-star Google rating and recognition for exceptional customer service.
Business History & Ownership
The business was founded by the current owner, who worked independently before establishing this Hair and Beauty salon. Over time, a loyal and established clientele base was built, supported by the owner's clear vision to offer a unique, self-care-focused salon experience. The owner’s commitment to creating a niche market that emphasizes the well-being of both staff and customers has been key to the salon’s success.
Key Business Changes
A significant change is the temporary maternity leave of the Salon Manager, who is expected to return in August 2025. Despite this, the business continues to operate successfully, with the team in place and the owner offering to assist in the transition to ensure continuity. They may even consider remaining within the business in some capacity should a new owner so require
Market and Competitive Landscape
The hair salon operates in an area with many other hair salons, but it stands apart by offering a unique blend of traditional hairdressing services with innovative Spa treatments. The salon’s customer-first values and its focus on a calming, self-care experience differentiate it from competitors.
Reasons for Business Success
- Niche Focus:The salon offers an innovative and well-being-oriented experience that can be further developed, with a self-care approach being central to its appeal.
2.Exceptional Customer Service: The salon is well regarded for its warm, friendly service and has been rewarded for customer satisfaction.
- Innovative Services:The business is on the cutting edge, offering the spa treatments alongside traditional hairdressing.
- Community Engagement:The salon hosts regular Spa workshops for the local community, further deepening its connection to the customer base.
- Unique Atmosphere:The salon’s interior design and ambiance, from aromatherapy and diffusers to Spa-focused books and massaging backwash chairs, create a calming, client-centered experience.
Reputation
The business enjoys an excellent reputation in both the local area and the broader industry. With numerous 5-star reviews on Google and recognition for exceptional customer service, it stands out among competitors. Its robust social media presence has helped build strong brand awareness.
Key Opportunities for New Owners
The salon has substantial growth potential:
1.Expansion: The spa treatment is a rapidly growing service that could be further expanded in the existing space.
2.Franchising: Given the unique and niche nature of the business, franchising represents an exciting opportunity for future growth.
3.Increased Marketing & Recruitment: Investment in marketing and recruitment could lead to increased sales and profitability.
Client Base
The salon enjoys a strong and loyal clientele, having recorded 2,600 client visits in the past year, with a 40% rebooking rate. This highlights the high demand and customer retention, making it an appealing business for a new owner.
Technology & Systems
The business utilizes Shortcuts software for appointment booking and management, with the owner offering support for training on its use. The business also employs a detailed employee training manual to ensure high-quality service standards are maintained.
Employees & Structure
The business is supported by a dedicated team:
? Full-time staff: 4
Roles include a Salon Manager, Team Leader, Senior Hair Stylist, Hair Apprentice, and Head spa Practitioner.
? Part-time staff: 2
Including a top stylist on maternity leave and an apprentice.
Additionally, a self-employed beautician rents one of the treatment rooms for £430/month. The staff operates cohesively, with a strong focus on teamwork and customer service.
Property
The salon operates from a leasehold property located in an affluent area of Warrington, Cheshire. The premises are well-maintained, offering:
Salon floor space
Three treatment rooms
A basement for stock
A private garden and two-car garage at the rear
A quiet upstairs area for customers to relax before or after their treatments
Financials & Rent
Annual Rent: £21,600
Lease: 5 years remaining (until March 2025)
The business rates are £228pm, and the business qualify for small business rates relief yearly.
Property Description: Commercial terrace with a stylish exterior and interior, including recently cleaned gutters and a serviceable boiler.
Marketing & Advertising
The business promotes itself through a variety of channels, including:
Social media (Instagram)
Local advertising (leaflets, outdoor signage)
Email marketing
Press mentions and local partnerships
Why Sell?
The owner is looking to sell due to personal circumstances, particularly a change in career direction after becoming a parent. However, they are committed to ensuring the business continues to thrive and would be open to a continued role in management, supporting the growth of the business.
Conclusion
This salon represents a unique and profitable opportunity for a new owner, offering potential for both organic growth and scaling through franchising.
The blend of high-quality hairdressing, innovative Spa treatments, and exceptional customer service provides a solid foundation for future success.
With the owner’s willingness to stay involved in a management capacity, the transition will be smooth, ensuring continued growth and success for the business.
Support and training:
The current owner is committed to a smooth transition to ensure continued success under new ownership.
Reason for sale:
Personal Reasons
Next Step: To Register Interest, you will need to fully complete our Confidentiality Agreement.
To Register Interest or to seek additional Information, please contact Abercorn Business Sales e-mail: expert@abercornbusinesssales.com or telephone: 0800-246-1313
Commercial Finance:
Abercorn Business Sales are specialists in highly confidential off-market business sales. Should you require commercial finance, we have a panel of leading commercial finance brokers with access to the whole market to enable you to source the best possible terms.
Call today on 0800-246-1313 or email at expert@abercornbusinesssales.com or visit our website www.abercornbusinesssales.com
Attention Business Owners. We are always in search of quality buyers waiting for you, so if you are thinking of selling your business or would like to acquire another business, please email us to discover the difference that is Abercorn Business Brokers.
For more information on HB02-ABS - Hair Salon and Spa Business for Sale talk to Abercorn Business Sales