PPC Manager / Head of PPC – Manchester

PPC Manager / Head of PPC – Manchester. Our Manchester based client is currently seeking a PPC Manager who has an appetite for a challenge. The company is experiencing an exciting period of growth over the next 12-18 months. This is a fantastic opportunity to take ownership of clients' SEM efforts, from the setup, to the structuring, optimisation and analysis of accounts. Your background and experience to date will mean that you have expert knowledge of the delivery of profitable online marketing campaigns - predominantly through PPC and display. You will be responsible for devising recommendations and preparing client presentations and proposals regarding their SEM. The PPC Manager of PPC opportunity requires comprehensive experience, and knowledge of the appropriate technologies and processes, including: • Established experience in analytics, reporting and bid management tools (DoubleClick, Google Analytics, Webtrends and Omniture) • Responsible for keyword selection and daily bid management • Experience in establishing and managing Adgroups, and devising long-term strategy • Established experience in CTR, CPC and conversion rates • You will be highly numerate, and an individual who enjoys working with analysis, data and segmentation • Taking the lead on clients' SEM campaigns - ideally already managing accounts within competitive industries (financial services, travel etc.) • Established experience in maintaining positive ROI across varying sales models • Established experience in campaign management - formulating strategy, researching and testing • Experience in mentoring/managing junior team members • Knowledge of Facebook/social advertising models, SEO and affiliates would be an additional advantage • Project management experience ensuring seamless standards of service and delivery PPC Manager / Head of PPC – Manchester. If you are interested in this position- please send your CV to david.berwick@adriasolutions.co.uk or call 01625 874399 for more information. PPC Manager / Head of PPC – Manchester.

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