Boosting Your Beer

No matter how much money is spent on refurbishing the bar of your hotel, it doesn’t matter which chef’s name is above the door of your venue, and it doesn’t matter how good the food on the menu is, if your beverage options are poor. And the cornerstone to most drinks menus is beer and lager. There aren’t too many more appetising thoughts for those of us who like the amber nectar than a tall, frosty beer on a hot summer’s day. The beer and lager category is very wide-ranging, allowing for the provision of variety tailored to your specific market. It is however important to stock a range of products to accommodate for all customers and their tastes. This may require a period of trial of new and different products in order to arrive at the perfect range for your market. There is a continued and increasing trend toward internationally imported brands and styles. Striking a balance of product range, stock and demand is key to any hotel or bar. After all a fresh beer is a good beer.

For more information on Boosting Your Beer talk to Alliance Online Catering Equipment