How to create an appetite for your food on social media: Promoting your restaurant on Facebook and beyond

Dining out has always been a huge part of socialising, so it’s no wonder that food and social media go hand in hand. Because of this, restaurants and bars with a strong social media presence are often able to attract more guests than their competition each night. If you want to learn how to utilise social media to build your brand and improve your bottom line, this guide is for you. Read on to find out: Why should restaurants use social media? To gain valuable customer insights To create a strong brand To respond to your critics To run extremely targeted ads Which social media platforms are best for restaurants? How to get the most from your restaurant’s social media pages Make the important information easy to find Define your target audience Create your brand voice Focus on visuals Make your food ‘Instagrammable’ Make your staff the heroes Don’t be too promotional Encourage interaction Respond to all your customers (even the disgruntled ones) Use data to refine your approach

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