How to design a menu that does your dishes justice

Your menu is a key ingredient in the success of your restaurant. It is vital that it tempts passers-by through your doors, and encourages diners to spend, spend, spend. When you’ve planned out all of your delicious dishes, you need to design a menu that really sells your food to your customers and increases anticipation for their meal. You should view your menu as an important marketing tool for your business, one that can both influence opinion and drive sales. With this guide, we intend to walk you through the key stages of putting together the ideal menu, with helpful tips and insights throughout. We’ll consider all of the aspects of the process, including menu design and copy, creating an online menu, printing your menu, and how and where to display it.

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