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![Raconteur: Why Qualitative Research Is as Important as Ever](https://images.findtheneedle.co.uk/findtheneedle//press-releases/65396.jpg)
Despite the rise in popularity of big data, qualitative research remains a much-needed and highly valued tool in marketing.
In this article for Raconteur published in The Times, Paul Hague adds his thoughts on this fascinating topic
For more information on Raconteur: Why Qualitative Research Is as Important as Ever talk to B2B International Ltd
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