To Tweet or not to Tweet – Does Twitter offer real marketing value?

Although we do include social networking (Including Twitter) in the marketing mix for some clients, I have always had the nagging voice in my head saying “is this really worth it?”. Being honest, although I believe the answer is probably “in some cases yes” I don’t really have an answer as yet. I have however found an interesting thread on the UK Business forum, which I believe makes some useful comment on the subject, so I thought I would share it: http://www.ukbusinessforums.co.uk/forums/showthread.php?t=133075

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