Undisclosed Historical Meanings of Auto Badges

Following on from one of our recent blogs, Vehicle Badge History, we are going to delve a little bit deeper into the secret past of famous brands. Looking at a range of well-known vehicles we'll let you decide which version of events to believe. When it comes to auto badges you’re unlikely to think twice. Do you ever notice if they change? Has the meaning linked to the badge ever caused intrigue? Let’s investigate a little. BMWs are easily recognisable, their famous, modest, blue and white logo registering in the subconscious without a second thought. Up until 1929 the origins of the simple yet effective branding pertained to the companies roots in airplane engines. History however leads us towards a different conclusion. BMW had a parent company called Rapp Motorwerke. It’s suggested the modern logo is a spin off of the parent company that featured the head of a horse inside a black circle.

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