EWFM comes to the Big Screen

EWFM and the cinema – two words you wouldn’t normally associate with each other, but now you can! At the beginning of 2021, we received an enquiry over the phone from an employee working at Long Cross Studios in Surrey. They were looking for a compact and easily rotatable product. At that time, the name of the film couldn’t be disclosed, but after a few discussions, we were informed that the product was needed for the next instalment of the Mission Impossible franchise – Mission Impossible: Dead Reckoning Part 1.

The Mission Impossible Franchise:

Since its initial release in 1996, the Mission Impossible franchise has seen the launch of seven films, with another one planned for the following year. Throughout its history, the franchise has attracted a host of talented actors, including Henry Cavill, Hayley Atwell, Philip Seymour Hoffman, Kristin Scott Thomas, and, of course, Tom Cruise.

In each movie Tom Cruise, portraying the iconic character Ethan Hunt, serves as an agent for the Impossible Missions Force, a group dedicated to thwarting threats to the world. Despite the potential for repetitiveness after seven films, the franchise is renowned for its high-quality storytelling and jaw-dropping stunts, many of which are performed by Tom Cruise himself.

The previous six films have collectively earned over $3.5 billion at the global box office, highlighting the franchise’s immense popularity. The latest instalment, Mission Impossible: Dead Reckoning Part 1, has already amassed $235 million worldwide and is anticipated to be a summer blockbuster, likely to continue its impressive box office success.

How EWFM have helped Tom Cruise create a box office hit:

You might be wondering which of EWFMs products is suitable for a film production like Mission Impossible. When the individual from Long Cross Studios contacted us, seeking a compact design with easy rotation capabilities, we had the perfect solution for them – the Compact Swivel Joint. Renowned for its suitability in limited spaces, it stands as the most compact swivel joint design currently available in the market.

For the film’s requirements, we supplied a 12” Carbon Steel Compact Swivel Joint, along with a 24” Carbon Steel Engineered Swivel Joint. These Swivel Joints were intended for use in a gripping submarine scene at the beginning of the film, involving gushing water and steam. We won’t spoil the scene for you, so you should definitely head to the cinema this weekend to experience it first-hand.

Having our products featured in such a high-profile film production like Mission Impossible: Dead Reckoning Part 1 is a testament to the quality and reliability of our engineering solutions. We are proud to help with the success of this blockbuster movie and continue to provide innovative products to cater to diverse industries, even the exciting world of cinema!

At EWFM no project or mission is impossible. Our sales team will work with you to understand your requirements and find the best possible solution. If you have any upcoming or current projects that you would like to discuss, get in contact with the team using the contact information below.