Here are 20 examples of greenwashing allegations or controversies from the UK up to January 2022. Please note that some of these examples might be contested or debated:
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BP (Beyond Petroleum) - British Petroleum changed its name to BP and launched a "Beyond Petroleum" campaign, promoting itself as an environmentally-friendly company. Critics claim that this was a greenwashing attempt given the company's continued heavy investment in fossil fuels. Reference: The Guardian (2010)
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Coca-Cola's "Love Story" Ad - The advert showed bottles “falling in love” because they were recycled. However, at the time, a small fraction of their bottles were made from recycled material in the UK. Reference: The Independent (2017)
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E.ON's Solar Rewards - The energy company promoted its Solar Rewards scheme but it was found that it could benefit only a small fraction of its customers. Reference: The Guardian (2018)
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EasyJet’s “EcoJet” - The airline announced plans for a new “EcoJet” but it was never built. Reference: The Guardian (2007)
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Heathrow Airport Expansion - The airport promoted the idea that their expansion could be carbon neutral, an assertion that environmentalists contested. Reference: The Guardian (2020)
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H&M's Conscious Collection - Although the line is marketed as sustainable, the fast fashion business model of H&M was still criticized for being fundamentally unsustainable. Reference: The Guardian (2019)
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HSBC - They were once criticized for investing in projects that led to deforestation while simultaneously running a green campaign. Reference: The Independent (2008)
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Kellogg’s Origins - Marketed as a farmer-friendly initiative, but its primary aim appeared to be gathering consumer data. Reference: The Guardian (2014)
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Lloyds' green bonds - Although Lloyds offered green bonds, they also invested in fossil fuel projects. Reference: BankTrack
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M&S Plastic Toy Giveaway - While M&S has shown commitment to reducing plastic waste, their "Little Shop" giveaway that included small plastic versions of products was seen as contradictory. Reference: The Telegraph (2019)
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McDonald’s paper straws - They introduced paper straws to reduce plastic waste, but these straws were not recyclable. Reference: BBC (2019)
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Nestlé’s plastic offset scheme - The scheme was criticized for being an attempt to distract from the issue of plastic pollution. Reference: The Guardian (2020)
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Primark's Sustainable Cotton Programme - Although they launched this programme, the larger fast fashion model of Primark is seen by some as inherently unsustainable. Reference: Ethical Consumer
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Shell’s “Make the Future” Campaign - The campaign highlighted clean energy solutions, but the majority of the company’s investments were still in oil and gas. Reference: The Guardian (2019)
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Tesco's carbon footprint labels - Tesco promised carbon footprint labels on their products, but the initiative was later dropped. Reference: The Guardian (2012)
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Unilever’s Love Beauty and Planet - Critics argued that while the brand touts sustainability, Unilever as a whole had a larger environmental footprint. Reference: Forbes (2019)
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Volkswagen's Dieselgate - Not a purely UK scandal, but it impacted the UK significantly. The company claimed their cars were low emission, but they had rigged tests to hide their true environmental impact. Reference: BBC (2015)
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Waitrose Farming Partnership - Waitrose promoted their partnership as environmentally friendly, but concerns were raised about some of the practices. Reference: The Guardian (2016)
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Whitbread - The company, which owns Costa Coffee and Premier Inn, was criticized for not going far enough with their recycling efforts. Reference: The Independent (2017)
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Zara’s “Sustainable” Collection - Critics argued that while the collection was a step forward, the brand's fast fashion model still led to significant waste and overproduction. Reference: Elle (2016)
Please note that these examples are based on claims and controversies and the perspectives can be subjective. Always ensure to do further research on each case for a comprehensive understanding. Let us know if you have updates.
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