KFC

We had only been working with KFC for six months, before they trusted us to manufacture and install all the signage for their two new flagship sites at Cannock and Nuneaton. This brief was quite challenging - a completely fresh look and feel with a contemporary appeal which would fully modernise their offer. We relished the challenge, and took care of everything from the moulded letters on the building, external fascias and directional signage around the car parks as well as the drive through all the way to the interior graphics and display menus. But the story really started half a year earlier. KFC’s incumbent supplier had struggled for eighteen months to overcome a technical issue with the moulding of letters caused by the thin serif that was specified. We were able to resolve the problem in principle within two months and had it fully cracked in three, using a combination of vacuum forming and press moulding technology. We were also able to improve the quality, reduce the cost, and deliver an 80% energy saving through the use of LED illumination technology. We now mould all of KFC’s letters for other sign companies who support them in the UK, as well as managing a wider programme of signage and other components including ceiling and lighting features.

For more information on KFC talk to John Anthony Signs Ltd