The Lafert Group is a leading European motor company that has built a reputation for the manufacture of customised Electric Motors and Drives. Focused on the areas of Industrial Automation, Energy Saving and Wind Power, the group is oriented toward technological innovation. With the target to improve performance while reducing environmental impact, energy efficiency and product customisation to meet individual customer requirements are fundamental. Over 90% of the units produced are non-standard motors. Established in 1962, Lafert started as a manufacturer of Asynchronous motors to drive pumps and fans; the product range was increased twenty plus years ago when the group entered into the business area of Brushless servo motors for Industrial Automation. Since 2003, Lafert has combined their knowledge to develop state-of-the-art products based upon Permanent Magnet Technology that meet the European efficiency levels of IE4 and IE5. Lafert is also strong in the Lift sector offering a Gearless compact solution for home and commercial lifts.