Electro Kabuki wins Innovation Award

THE ELECTRO KABUKI TAKES A BOW AFTER WINNING INNOVATION AWARD Magnet Schultz has won the Innovation Award at The Event Show for its Electro Kabuki. Held at Olympia on the 23rd and 24th January, the Electro Kabuki was judged to be the product to make the biggest impact on the events industry through the intelligent use of technology. The inaugural competition was launched by The Event Show team to support innovation and to provide one winner with free access to some of the country’s most influential event organisers. The Electro Kabuki was chosen from a large number of entries competing for the accolade. As part of its prize, Magnet Shultz has been given free space in the Innovation Zone at The Event Show to launch the Electro Kabuki to visitors attending the industry’s leading exhibition for indoor and outdoor events. A 20-minute demonstration of the Electro Kabuki will take place in the Event Show’s Innovation Zone on each of the two days of the exhibition. Michelle Tayton, Manager of The Event Show said: "The exhibition is established as being at the cutting edge of the event industry and our visitors come to be inspired. The Electro Kabuki more than meets this criteria and we are delighted to acknowledge this by presenting Magnet Schultz with the Innovation Award." Developed following extensive consultation with the theatre and events industries, the Electro Kabuki has been designed to reliably release weights of up to 50kg and is suitable for applications where the requirement is to discharge or drop drapes, dummies or cables on cue as a straight drop or at any angle. Also suitable for very light loads, the Electro Kabuki is supplied off-the-shelf with all elements ready to connect and operate having been assembled and tested prior to despatch. Accepting the award, Andrew Newton, Managing Director of Magnet Schultz Ltd said, "We are delighted that the Electro Kabuki has made such an impression on the judges. It enables the act of releasing drapes and props onto a stage, known as the Kabuki drop, to be undertaken remotely. It supersedes other methods which are unable to meet the requirements for load capacity, functionality and reliability and ensures that event organisers can be confident that the 'reveal' will be spectacular and delivered with perfect timing."

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