The Right Time at the Right Place - MAHA at the Auto Expo in India

As a Global Player MAHA knows exactly where strategically important points can be found in the world. They know when it makes sense to show more presence due to an economic upswing. India is one of those countries, which, in the meantime, has joined the club as one of the ten largest economies in the world. MAHA Maschinenbau Haldenwang GmbH & Co. KG already reacted in 2010 by establishing the subsidiary MAHA India Automotive Testing Equipment Private Limited headquartered in Delhi. Now MAHA has used the chance to further expand its market share in India by participating in the automobile exhibition Auto Expo, which took place in January 2012 in New Delhi. India is a huge growth market not only for the German automobile industry, but also for the supply industry. Some figures show this development impressively: in the last 6 years the export volume increased tenfold. Alone in 2011 the export of German cars to India increased by 70%! This has caused the German automobile manufacturers to continuously increase their presence in India. Manufacturers such as Audi, BMW, Daimler, Volkswagen and Skoda produce some of the car models of their product series in India. This trend was clearly communicated at the AutoExpo in New Delhi – and “Made in Germany“ was heavily weighted toward the German pavillion as part of the official foreign trade fair program. The increase of no less than 80% in exhibition participation was impressive: 36 suppliers exhibited at the official German pavillion. In addition to this was the exhibition presence of the German automobile manufacturers and large suppliers. This year is Germany’s year in India. And the German exhibitors had the largest national pavilion at Auto Expo! The growth of the German brands on the Indian market is enormous. In 2011 they were able to double their market share over the previous year’s numbers. Particularly impressive is the sales rate growth of 80%in the premium segment. But also in the field of compact cars which accounts for one third of the total Indian car market a sales increase of 70% could be achieved. The supply industry will benefit from this positive development too, as the improvement of active vehicle safety is an ongoing topic in India. MAHA India has a big task to do: it is their job to introduce and make the MAHA brand known in its whole product range and service offerings with test organizations (PTI). It is essential to raise awareness for safety, quality, efficiency and practicality, to respond to country-specific circumstances and to offer individual solutions. Conclusion The Indian automobile market is on the road to growth. By 2013 it is projected that the Indian car market will have a higher volume than the German car market. And by the end of the decade automobile sales will explode upward: it is said that over 5 million cars will be sold. The potential customer base in India is enormous. Of a population of 1.2 billion over 60 % are younger than 30. Even today, 2 % of the Indian population can afford to buy a new car. And the income-strong middle class continues to grow with the economic upswing. For a globally active, innovative company like MAHA with premium equipment in its product portfolio and strong service orientation, there will be huge opportunities. And MAHA knows how to take advantage of this.

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