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These days, it’s common to find fakes of a product wherever you look. From twenty pound notes to designer bags, it’s getting hard to tell the real thing from something that is not. And because of the brand’s widespread popularity, VELCRO® Brand hook and loop products are no exception.
There are a good few unbranded hook and loop fasteners on the market that claim to be as good as the real deal, but the reality is – and trust us, we’ve been a premium VELCRO® supplier for over 30 years – that nothing comes as close to VELCRO® Brand for quality, durability and value. However, this doesn’t stop customers from being tricked into buying an off-brand product that ultimately doesn’t live up to their expectations.
Of course, we want to help our customers make sure that they are receiving genuine hook and loop products, which is why we’ve put together this blog to guide you through the process of identifying what is authentic VELCRO® Brand and what’s not.
Check for the VELCRO® Brand Logo
Naturally, the VELCRO® Brand logo is the hallmark of your product’s authenticity, so the first step to take is to look for the distinctive VELCRO® Brand logo on the product itself. Authentic VELCRO® Brand hook and loop products proudly display this logo, which is a guarantee of quality and reliability. Counterfeit products may attempt to replicate the VELCRO® Brand logo, but there are often subtle differences. Pay close attention to the details, such as the font, spacing and overall design of the logo.
When purchasing self-adhesive tape, confirming you have a genuine product is generally very easy as the release paper on the back is covered in the VELCRO® trademark, but when it comes to other products like sew-on tape and VELCRO® One-Wrap ties, the issue does require a little more detective work.
Get a Feel for Quality
Authentic VELCRO® Brand hook and loop products are known for their high-quality materials and construction. When handling a VELCRO® Brand hook and loop product, pay attention to the texture, flexibility and strength. Genuine VELCRO® Brand One-Wrap ties, for example, should feel durable and provide a secure grip when fastened.
Pro Tip: Counterfeit products may have a noticeable difference in the feel of the material. Genuine VELCRO® Brand products are designed to withstand repeated use without losing their effectiveness, so if the product feels flimsy or weak, it may well not be the real deal.
Examine the Stitching
The next thing you can do is inspect the stitching on the hook and loop strips. Genuine VELCRO® Brand products are crafted with precision, and the stitching should be even, neat and securely fastened, creating a uniform and secure connection between the hook and loop sides. Counterfeit products often lack the attention to detail found in authentic VELCRO® Brand items. If you notice irregularities in the stitching, it’s a red flag that the product may not be genuine.
Pay Attention to Bonding Strength
Adhesive Velcro is a convenient solution for various applications, but the strength of the adhesive is a key factor in its reliability. Genuine VELCRO® Brand adhesive products are designed to provide an unparalleled strong and durable bond on a variety of surfaces.
Pro Tip: When testing adhesive Velcro, ensure that it adheres firmly to the surface without peeling or losing its grip over time. Counterfeit adhesive Velcro may have weaker adhesion, leading to frequent detachment and reduced performance.
Seek Recommendations & Reviews
With the popularity of online shopping ever increasing, customer reviews and recommendations play a big role in determining a product’s authenticity. Look for customer feedback on the supplier’s website or other trusted platforms. A number of positive reviews will often indicate that the product is genuine and meets the expectations of customers.
Pro Tip: Be cautious if you come across products with little to no reviews or an overwhelmingly negative reputation. Genuine VELCRO® Brand products have a long-standing reputation for quality, and positive reviews are a testament to their authenticity.
Verify the Source
To ensure that you are purchasing genuine VELCRO® Brand products, it’s crucial to buy from reputable suppliers. MPD Hook & Loop, as an authorised supplier of VELCRO® Brand products, guarantees the authenticity of the items we provide. Be wary of third-party sellers or unauthorised distributors, as they may offer counterfeit products.
Pro Tip: When shopping for VELCRO® Brand products, check the supplier’s website for their authorisation status. Authorised distributors, like MPD Hook & Loop, will have their VELCRO® Premium Distributor status displayed somewhere on their website.
Don’t Compromise on Quality: Choose MPD Hook & Loop
As a fully certified, leading supplier of VELCRO® Brand hook and loop products, MPD Hook & Loop takes pride in delivering authentic and reliable solutions to our customers. When you choose MPD for your VELCRO® Brand needs, you can trust that you are receiving genuine products that meet the highest standards of quality.
There’s no need to compromise on the quality and performance of your hook and loop fasteners. Simply explore our range of VELCRO® Brand one wrap ties, adhesive Velcro and many other hook and loop products, knowing that each item is sourced directly from VELCRO® Brand and backed by our commitment to excellence. Alternatively, you can get in touch with us today for more information.
For more information on How to Spot a Genuine VELCRO® Brand Product Such As VELCRO® Brand One Wrap Ties talk to MPD Hook and Loop