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The field of digital marketing has been expanding rapidly since its inception. With the emergence of new tools and technologies every day, coupled with the ever-changing search patterns, new trends are constantly emerging. As marketers, it is important to keep up with these fast-paced developments. Therefore, here are some of the digital marketing trends of 2024 that you should consider incorporating into your marketing strategy.
Social Media As A Search Engine
As the digital landscape continues to evolve, social media platforms have emerged as powerful search engines. Among them, TikTok has gained significant popularity, not just as a source of entertainment, but also as a platform for discovering new products, services, and content. Today, users are relying on these platforms more than ever before to connect with brands and individuals, and to explore new possibilities. As a result, social media has become an essential part of modern life, shaping the way we perceive and interact with the world around us.
How To Ensure Your Social Media Content Is Optimised For Search
- Create personalised and engaging content tailored to your target audience’s preferred social media platforms.
- Boost visibility and engagement by monitoring social media trends and participating when it fits your brand.
- Use popular and relevant hashtags to increase the visibility of your content in social media searches.
Artificial Intelligence (AI)
Marketers now understand that AI tools have limitations and flaws, but we can help where they fall short.
There has been a significant decrease in traffic for well-known AI tools such as ChatGPT in recent months. This is not due to concerns that artificial intelligence is taking over jobs but rather because marketing roles have learned to effectively incorporate AI to improve their efficiency. However, this does not mean that AI is doing the entire job for them. Additionally, many companies are now developing their own AI and chatbot systems.
AI can assist in marketing, achieving more with less time. Understand AI’s limitations, provide data and insights, and read/edit results.
AI can’t match human-generated content; however, it can inspire digital marketing efforts in many ways including:
- Content Generation
- Frequently Asked Questions
- Audience Segmentation
Video Marketing And Short Form Content
The ascendancy of video marketing, while not a novel phenomenon, has been bolstered by the advent of platforms specialising in short-form videos, such as TikTok and YouTube Shorts. These short, visually captivating videos sync seamlessly with the decreasing attention spans of today’s audiences due to their fleeting nature. Businesses are now exploiting these short videos for more than just advertising; they’re instrumental in narrative building, launching products, and even sharing customer experiences.
Voice Search Optimisation
With the increasing prevalence of voice-activated devices among consumers, the use of voice search is also on the rise. According to The Tech Report, 41% of adults use voice search daily and this number is expected to continue growing. It is important to note that voice search is not just a feature, but rather a significant shift in the way people interact with technology.
To optimise your content for voice search and effectively communicate with your customers, it’s important to understand their natural way of speaking and tailor your SEO strategies accordingly. When identifying relevant keywords and phrases for voice search, make sure to strategically place them throughout your content in a way that enhances the quality and value of your offering.
Contact Our Experts for Digital Marketing Strategy
Get in touch with our team of Digital Marketing Strategy specialists who have the knowledge and know-how to fully optimise your social media and website, allowing you to enhance the number of leads and conversions your business gets.
For more information on The Top Digital Marketing Trends To Look Out For In 2024 talk to Odyssey New Media Ltd