Get in the Holiday Mood – Digital Marketing Tips & Insights

As summer approaches, shoppers will begin to think about getting away on their holidays. Approx. 89% of people who fly away for their summer travels like to research destinations online before they purchase a holiday break. Approx. 65% of business of business customers also buy online with others opting to deal with in-store travel agents or business travel companies. Use Remarketing Clients who switched from static remarketing to dynamic remarketing saw their conversion rates grow by up to 2 times! When people switched they also saw their CPA rates fall by up to 60% . How to Perform: Think beyond just CPA – It is important that you craft dynamic creatives which are inspire by real-time data in order to connect with your potential customers. Keep things simple – It’s important that you focus on creativity as well as results. Remove any form of complexity in your ads. Review your tags – Remember to check the data for the products your customers have viewed. April 2017 Banner Look for Business Opportunities Suncare products increase during the summer months. Terms such as ‘suntan’, ‘sunburn’ and ‘sunscreen’ see rises during this holiday period. Stay at home holiday goers should also be considered. So remember to trial home nation campaigns. Waterproof mascara also sees peaks during the holiday season. Sources: Consumer barometer with Google. Source: Google internal data Source Google Trends, January 2011- June 2014. Source Google Data, January 2011- June 2014. Google and YouTube Data, 2012 – 2014.

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