Improving the Reach of Facebook Live Broadcasts

Engagement through social media with your business’s followers and potential customers is incredibly important. The latest social trend is to broadcast Facebook Live videos and this element of social marketing should not be overlooked. Why are Facebook Live Broadcasts Important Facebook Live broadcasts are important because live videos rank higher than videos in the news feed. In addition to this, Facebook has reported that people spend triple the amount of time watching Facebook Live videos. This is due to the nature of the content, which is in the moment, and it offers the opportunity for your business to project a stronger and more personal message. In short, Facebook Live broadcasts are the next best thing to being there. Improving the Reach of Facebook Live Videos Prepare beforehand by deciding what you are broadcasting. Is it a ‘how to’, ‘product review’ or ‘Q&A session’. Decide on the goal of the broadcast. Is it purely for publicity, to find new customers, get Facebook likes or to find new email subscribers. You should decide on a landing page for redirects and make an announcement of your intention to broadcast live in advance, to ensure that an audience is attracted before you start to broadcast. Short videos of one to ten minutes works best and in longer broadcasts you should reintroduce yourself and your business, for those that join the event part way through. To increase the popularity of a live broadcast, you should acknowledge those that comment while live, answer questions, ask for feedback, ask viewers to share the video and ask viewers to subscribe, so that they are notified of future videos. Post broadcast, it is possible to go to the edit screen, by clicking the grey arrow in the top right of the post. At this point you can ensure that the video has a short meaningful title, add more information to the description and insert a call to action URL. Ensure that the URL is placed above the fold, which is typically within the first few lines of the description. It is also advantageous to use a measurable link, such as a Bitly link. The edit screen will also allow you to add video tags, to ensure that the video is easier for viewers to find. It is worth considering overlapping topics of interest, adding a location and including trending hash tags.

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