Race Ahead to Easter

Race Ahead to Easter Shoppers start searching for Easter items as early as mid-February. Last year, the average family spend on sweets, clothes and other Easter goodies was 12% higher online than in stores. Mixing online and offline, searches for opening hours increase 1800% as the big weekend gets close. Go Further with YouTube 70% of consumers make video part of their shopping experience – 40% agree brand videos influence their decisions. 41% of YouTube users tak action after seeing an advert. This is done by clicking, visiting a wesbite or making a purchase. How to Perform Be mobile ready – Mobile searches rise from an average of 22% to 38% just before Easter. So increase your mobile bids and move on to purchase messages 4-8 days ahead of the big day. Amplify you video content – Use display and TrueView ads targeted by interest categories to get people seeing your content. Think “Foodies”, “Cooking Enthusiasts” or “Home Decor”. Do DIY – Reach home-loving consumers with DIY videos. Baking, decorating and entertainment are also strong performers. Look for Business Opportunities Chocolate is getting more love than ever. Regardelss of device, searches for chocolate went up 43% between April 2013 and April 2014 – mobile queries grew 88%. Trips and holidays are also part of the story – 47% of customers said they look into them at Easter. Sources: Google brand impact of TrueView Meta Analysis, October 2012. Google Consumer Survey Dec 2014 n=1000.

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