Maximise Your Potential Revenue Stream By Rejuvinating Your Venue

Conference and meeting organisers are constantly looking for great venues to host their meetings, and with the sector growing in size by 35% in 2016, is now not the time to make sure your facilities are being maximised as much as possible to cater for this potential revenue stream? The meeting industry has emerged as a significant contributor to national economies, with a staggering value of £19.9 billion and an estimated 10,127 meeting venues in the UK alone. Large hotels are the biggest venue choice for meetings and conferences, and with conference planners increasingly demanding high quality conference products which offer value for money, now is the time to make sure you are keeping in tune with what the market is looking for. Eventbrite found that the average size of a conference in 2016 consisted of 258 attendees, with hotels attracting the most corporate conferences, meetings and events. There is huge potential for a lucrative year round market, which is why it’s so important to upgrade your facilities to ensure your venue goes above and beyond to cater to the requirements of organisers. By rejuvenating and maximising your facilities, you can achieve a higher level of customer satisfaction which can lead to repeat visitations, recommendations and free advertising through social media. Customer satisfaction is achieved through the provision of a quality product- so by improving the quality of your venue you are more likely to increase your chances of securing these conferencing and meeting events.

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