Research shows that adding freestanding displays in stores, giving products a presence additional to their position on shelf, increases impulse sales – depending on position – by up to 400 percent Increasing its customers’ impulse sales is the business of Paul Flum International. Paul Flum has been designing and manufacturing display equipment for more than 50 years, gaining a reputation for producing the highest quality and most robust plastic display racks available. Its products are in use on every continent and in every trade channel, including some of the most demanding retail markets in the world. History Founded by Paul Flum in 1956, the USA Corporation Paul Flum Ideas excelled in sales promotions and merchandising point-of-sale displays for many companies, developing a highly successful line of display fixtures and forming a close association with the soft drinks industry, which has been maintained ever since. In the early 1990’s, Paul Flum International was founded in the UK, offering new European manufacturing and design facilities for the Paul Flum brand, opening new markets in Europe, Russia and the former Soviet Republics, the Middle East and Africa. The Future Paul Flum International continues to develop its range of products, with an eye on best value for its clients. Delivering a good return on money invested in display equipment, in terms of increased sales and the profit they generate, is the way forward