Five Things to Know for A successful 2021 in the Plastics Industry

2020 was a game-changing year for the plastic industry, the global pandemic hit all areas from manufacturing to production and set everything spinning 180o. However, even in years like the one we have just had, patterns still emerge, and these allow us to predict the likely trends going forward, and help us ensure we’re as successful as possible. Below we have outlined the five things you need to know to not just survive, but succeed in 2021. COVID-19 The global pandemic is here to stay, for a little while at least, and the impact on the plastic industry is undeniable. It is important, therefore, to understand what changes this is causing and how best to adapt to them. As countries around the globe continue their lockdowns, the demand for protective packaging and home entertainment plastics will continue to grow. Whereas the demand for out of home entertainment and things like clothing and accessories will continue to remain low. Plastic will also continue to play an important role in the fight again Corona Virus. Sustainability The subject of sustainability is a constant trend in the plastic industry and 2021 is no different. Even with everything going on in the world, accountability, and the demand for sustainable alternatives to traditional plastics, will continue to grow. In addition, as more and more people start to become aware of their impact on the environment, consumers themselves will be demanding more transparency about where their plastic comes from and asking for recyclable alternatives. Now is the time to ensure we have a clear plan in place for how you will move towards more sustainable ways of working. Online Purchasing Last year saw a massive growth in online purchasing as shops were closed, people stayed home, and eCommerce became the norm. This will persevere into the future and, in turn, continue to transform the way plastic packaging for end-users is designed and manufactured. With more products being shipped direct to consumer, the plastic industry will likely see a move towards packaging innovations which suit these requirements. Consumer Habits It would be fair to say that the past 12 months have been world-changing and this is being reflected in consumer habits. Whereas convenience and cost were the driving factors, now consumers and businesses are concerned with hygiene and safety. This is driving the demand for plastics which can assist in the reduction of cross-contamination, such as plastic food packaging and cleaning supplies. It is also seeing more need for plastics which are used in ‘at home’ entertainment – from cooking to electronics. Cost Cutting Almost every industry has felt the effects of the last 12 months, and the plastics industry is no different. 2021 will see a real focus on cost-effective operations and financial accountability. This will be achieved by streamlining production and manufacturing processes to eliminate areas of unnecessary financial losses. It will be extremely important to foster good relationships within your supply chain and prove your value over competitors. To find out how Rayda will be moving into the new year, contact the team today.

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