Of Alchemy and SEO. Turning Lead Websites into GOLDEN ones

The process of turning a base metal like lead into a precious one, Gold, has been sought for centuries and is one if you believe in the stories written by the late great Terry Pratchett, that involves a lot of explosions and the sudden death of many an alchemist So far, the secret has alluded all who seek it, but what would happen if it was found? Well, the price of Gold would undoubtedly drop, but not too much as I would imagine that people will still like to have gold jewellery etc, but drop it surely would, with all the profound changes that would have on investments and the World Economy Lead, however, would suddenly become far more expensive and would potentially be bought up in vast quantities by Governments. Imagine Fort Knox being crammed with Lead as well as Gold? Thus, my advice to anyone who is about to crack the alchemy problem is to invest heavily in Lead well before their solution becomes public knowledge. They will probably make more money out of the increased price of Lead than of the Gold they can produce But what of SEO, and where is the connection to alchemy? Well, in essence, alchemy is about turning something from being almost worthless to being, well not priceless, but worth a lot more. And, when you think of it, this is what SEO can do for any website. Think of a business, any business that is selling products or a service. Now there must be a demand for both, as otherwise what is the point of producing or offering them? The real problem these businesses (in common with all others) have is being able to put them in front of the customer This is why many businesses have websites, so they can sell But before they can sell in this manner, their web pages have to be seen, and one of the ways of ensuring this is to direct people to the page via Google And, of course, this is achieved by influencing Google’s choice by giving it what it is looking for. This is all obvious, I know, but the thing is, when it works, suddenly the website, which previously was not being looked at, is suddenly in front of hundreds, nigh thousands of pairs of eyes, all owned by potential customers. The worth of their products or services is unchanged, but the possibility of selling them has increased many times over. In essence, the website has been turned from Lead into Gold. And the process that would have achieved this minor miracle is Search Engine Optimisation. So, the question is, is your website made of Lead or Gold? And if the former, would you like it to be transformed into the latter? It can be done (with a lot of work), with no explosions being involved (except perhaps of joy) if you talk to the RIGHT SEO company, one like Serendipity Online Marketing. Indeed, when it comes to SEO, we do know the secret of alchemy and can turn your website from Lead to Gold… PS The secret of SEO is not really a secret at all, it is just about doing things in the right way over a period of time, but that is another story….

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