Established in 1983 and based on the south coast of England, the privately owned DED Ltd has become a leader in the design, manufacture and distribution of PoS equipment, plastic card printers and specialist printers. We produce literally hundreds of products which cover a very broad spectrum of industry, business and leisure markets. In order to support this wide range of products, DED's sales operation is split into three dedicated divisions. The Point of Sale team specialises in supporting the retail industry end user through DED's network of system integrators and value added resellers. We have formed a strong network of partners and consequently it is possible for the PoS team to ensure that each customer is given the specialist knowledge and support needed in order to supply them with the correct solution. DED supply only PoS hardware, not software, which is supplied through these partners.