IT Aint Paint!

Extra, extra read all about it! Let’s talk about that sticky stuff and why it’s such a good form of advertising. From generating quality leads to being seen thousands of times a day, vehicle signage is up there with the top ways to advertise. Let’s start with some common questions that some of you may have bouncing around in those heads of yours… WHAT IS THE SIGNAGE MADE FROM? Pretty simple really, vinyl with adhesive backing. So, like a huge sticky sticker. From coloured vinyl, to metallic to textured and even vinyl which we can print onto. HOW LONG DO THEY LAST? 7-10 years would you believe! DOES IT DAMAGE MY PAINTWORK? It does the complete opposite actually. Wraps can help to protect your vehicle from wear and tear. As well as that it can help stop paint cracking and damage from weathering. Saving the paint work from those harmful UV rays and can help to stop rusting. So, when you go to sell, more money in the bank! CAN THEY EASILY BE REMOVED? The simple answer is yes! If it is applied by a professional service, then the removing of it should be easy leaving no residue. However, a wrap that’s been left on for longer than five years can be a right bugger to get off! HOW DO I LOOK AFTER IT? Cleaning it more often is a must as stubborn dirt and bird poo especially can corrode the vinyl. However, popping it through the car wash or using a jet wash is a big NO, NO as this will damage the vinyl. Treat it nicely, a gentle wash with a sponge is all that is needed 😊 be gentle, be kind and your vehicle signage will serve you well. TRANSPORT ADVERTISING VS TRADITIONAL ADVERTISING – A fixed price for the same chance of exposure! A single wrapped vehicle, driving intercity, can attract up to 16 million views a year! With a vehicle wrap costing 10% of the overall price of leasing and running a van – a mere 87 pence per day! Check this table below with figures taken from speedpro and 3M. Online ads can really get annoying, with pop ups here and junk mail there not to mention the never-ending list of services or products to choose from. Vehicle signage is basically a mobile billboard, see how a KFC billboard works to simply put that finger lickin’ taste in your head which then results in you having that finger lickin’ taste in your mouth well transport advertising does same (kinda). COMMENCING: QUALITY LEADS Finding quality leads can be hard. Yet let’s think about the callers that have seen your vehicle… they haven’t been sat at a screen bored and browsing, they have locked eyes with your vehicle, read what you’re all about and made that call, they are serious on using your service or why bother making the call right? Those are the guys you have been trying to reach and guess what your lovely sign written vehicle has done its job and it will keep doing that, so pop your feet up, sit back and answer those calls for as little as… Your’e maybe sat there wondering what the process may be if you decide to get your vehicle sign written here at Signtek…well the above does a good job at telling you Enjoy! WRAPS, 1/2 WRAPS & PITTAS The possibilities are endless when it comes to vehicle signage. You can dare to be different and go for it with a full wrap, or how about splitting your vehicle in two and opt for a half wrap, on the other hand you could keep it casual with some simple vinyl cut text and graphics. If you want full exposure a full wrap that’s bold and beautiful will get you seen and most importantly remembered! FULL WRAPS WITH ALL SALAD PLUS CHILLI SAUCE 1/2 WRAPS WITH GARLIC MAYO PITTAS NO SALAD Q’S & A’S Believing something works can be hard until you hear from first hand experiences! Below are some simple questions we asked some of our clients. What made you decide to get your vehicle sign written? I wanted to get my van signed written as it gives the correct company image. A high-quality sign written van shows you are willing to put your money where your name is! Do you think it has had a positive effect on your business? If so, how? Yes absolutely, not only that but it gets you work. Being an electrician, parked outside people’s houses they know you’re working local and ring you. What would you tell a someone who is considering having vehicle signage? Have it done, look professional, spread the good word of your business= more business. Winner. If you were to do it again, would you do it any differently? Nope, very happy with my decision and simplistic design. What made you decide to get your vehicle sign written? To get my brand out there, so it can be seen by anyone and everyone. Do you think it has had a positive effect on your business? If so, how? Yes I have had good number of jobs call from seeing the van! What would you tell a someone who is considering having vehicle signage? . Go to a professional established business for the design and application. This will ensure the design is spot on and the wrap lasts for years! If you were to do it again, would you do it any differently? I would bring more than one to get wrapped 😉 What made you decide to get your vehicle sign written? Great publicity! One of our main ways to build local ’brand awareness.’ Do you think it has had a positive effect on your business? If so, how? Massive! We’re seeing month on month web traffic growth, and our branded fleet is integral to that growth. What would you tell a someone who is considering having vehicle signage? Do it! If you were to do it again, would you do it any differently? Absolutely nothing! What made you decide to get your vehicle sign written? For a professional statement image, to create a brand to make you stand out from your competitors. Do you think it has had a positive effect on your business? If so, how? It really does attract attention and interest. What would you tell a someone who is considering having vehicle signage? I would advise anyone who is considering having their vehicle wrapped to take time and make sure you are happy with the overall look you are trying to achieve before you commit. Once happy go for it, it’s a great advertising tool! If you were to do it again, would you do it any differently? I would say go bigger and bolder but I don’t think you can! We hope you enjoyed your read and had a few little giggles along the way! Our aim is to inform our readers on different topics within the world of signage, in a way which is, erm…different. How did we do? Peace & Love Saj 🙂

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