8. Pay Per Click Management

What is Pay-Per-Click? Put simply, Pay-Per-Click is a tool by which you can guarantee top listings on major search engines within 24 hours. Sounds too good to be true? It is true! Major search engines sell premium listing on a cost-per-click basis, and if you are willing to pay for it, you can have your advert appear at the top of the search engine every time someone searches on a selected keyword. “So what is the catch?” I hear you cry. The only catch is that the top slot goes to the highest bidder, so reaching the top of page one on highly competitive keywords can become expensive. However, with good keyword selection and careful management, PPC is not expensive to run, and can be extremely cost-effective (Typically BSA Marketing PPC clients pay less than 80p per click for front page listings).

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