Web Marketing

Marketing and business development are fundamentally about effective communication. The internet is a powerful, flexible and cost effective communication tool that opens doors for companies large and small. Marketing approaches previously only available to big companies with big budgets are now available to everyone. Whether you already have a website or are considering investing in a site for the first time, there is only one good reason to have a commercial website, and that is to help grow and sustain your business. First and foremost, we view website development as a function of marketing. Borrowing from classical marketing, here are our 5 Ps of website development: •Planning - Make sure your website is integrated into your strategic and tactical marketing plan •Positioning - Reflect your true vision of your business •Proposition - Clearly state your offering to your market •Purpose - Ensure the benefits of your offer are clear to your customers •Presence - Be easy to find on the web

For more information on Web Marketing talk to BSA Marketing