Retarget Your Customers on Facebook

What do you do when your analytics are telling you that a lot of your customers are visiting your website and viewing your products, but not going through with purchases? This is something that plagues many e-commerce business owners, who lose out on valuable customers day after day. This was also something affecting one of our clients, the Wee Sweetie Shop. Black Friday Retargeting Campaign With a website full of delicious sweets and treats, they wanted to run a promotion for Black Friday. They also wanted to lure people back to their website who had previously visited. That’s where we came in. With a Facebook Pixel set up on their website, we were able to gather data on visitors to the Wee Sweetie Shop. The data being collected gave us our audiences to target for our Facebook retargeting campaign. We created a campaign that would run the week of Black Friday and used some of the beautiful images our photographer Steven had already captured. These photos of the Wee Sweeties Shop’s ranges of pick ‘n’ mix, fudge, tablet and other classic sweets were the perfect visual aid to attract customers.

For more information on Retarget Your Customers on Facebook talk to Creo Design