Top Reasons You Should Have an E-Commerce Website

If you’re thinking of going into business now, or feel that your physical store sales aren’t what they used to be, it’s time you start to think about an e-commerce website. In truth, it’s something you should have done years ago. Many of your competitors are already ahead of the game. It’s never too late though, and just in case you’re still not convinced, here are the top reasons you should start an e-commerce website: E-Commerce Gives you a Wider Reach Let’s face it, your physical storefront is very limited. The majority of your customers will live or work close-by. By using an e-commerce website, you are opening the doors of your business to people all over the world. Your only limitation is how far you’re willing to dispatch items! Imagine your audience multiplied by 10, 100, or even more. Your sales have the potential to increase dramatically when you use an e-commerce platform. Make Money While You Sleep This is the aspect of selling online via an e-commerce website that really revolutionises people’s lives. Up until now, you’ve had to be physically present in your store to make a sale. You drag yourself out of your warm bed every morning, make your way into work, rain or shine, and have a window or about 8 hours where your products can be sold. There’s no guarantee that you’ll even make any sales that day. With an online store, your products are on sale 24 hours a day. There are no time restrictions on when a customer is able to purchase your products. Each morning, while you’re still in your warm bed, you’ll be able to quickly check your phone and see how many sales you’ve made while you slept. A much better way to start the day, don’t you think? Display all of your products on your Online Store How often have you heard someone in a store say “let me check the back for you” – before they scuttle off into the back room for 10 minutes. Your online marketplace has unlimited shelf space. Customers will be able to see all the variations of colours, size and type, as well as the stock levels right before their eyes. Online Shopping is More Convenient The modern shopper cares about two things: convenience and cost. They want to spend the least amount of money, and get their products as quickly and as easy as possible. Why do you think Amazon Prime has been such a success? With an online e-commerce platform, your customers can buy your products from the comfort of their own home, on their own time. The easier it is for the customer, the more likely they are to purchase your products. Reduced Payroll and Overheads Running a successful business means sensible financial planning and streamlining as much as possible. No physical store means less people under your payroll. Depending on the size of your e-commerce operation, you may not need as many people working for you; you may not need any at all! By reducing your payroll and overheads such as rent, you’ll be able to sell your products for less, while still maintaining the same margins you had in store. Lower prices will attract more customers.

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