Our packaging | How we said no to plastic

We recently came across an article titled ‘no clothing brand can figure out how to quit this one plastic bag’, and we wanted to shout back WE CAN! So, instead of shouting at the author (because that would be rude, right?), we thought we would share the story of our fully biodegradable packaging with you – right down to the individual garment bag, which is so commonly composed of plastic, and is what the article in question was referring to. Single-use plastics are a major environmental concern. Most of the plastic that has been produced still persists and it is a problem that will outlive people for many centuries. The amount of plastic waste generated annually in the UK is estimated to be nearly 5 million tonnes – which in the 1950’s was the annual usage for the ENTIRE world. The world’s annual consumption of plastic materials has increased from this 5 million tonnes to nearly 100 million tonnes today. The fact that our plastic usage is growing rather then decreasing despite the growing awareness of its negative effects both in terms of production and pollution is really quite alarming.

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